Plug-in hybrid Essay Example for Free

Module cross breed Essay This is a scientific and complete methodology for planning showcasing plan for Toyota Prius, the crossover vehicle, comprises of defining procedures and executing them, with recommendations for suggested changes and actualizing the arrangement. Toyota is notable for its creative and amazing quality vehicles everywhere throughout the world. Toyota has begun the mixture venture in around 1991 and propelled its first idea in 1997. It is Toyota that made this upheaval of half and half vehicles an example of overcoming adversity. The Global, 21st century known as G-21 group chipped away at the Prius. It points in focussing the objective market in Australia, in primary urban areas like Sydney, Melbourne, Adelaide, Perth, Canberra, Brisbane, and so on the principle center is around the two sorts of purchasers in the market, I. e. the private purchasers and the corporate and armada purchasers. The dissemination is done through the solid system of 211 sellers in Australia. There is legitimate preparing to the seller about the vehicle and its highlights as its innovation is new in the market. This likewise assists with illuminating customers’ protests and their inquiries. The advancement is done through Medias like TV programs, ad with VIP, news paper and magazine. Additionally through the faculty showcasing where the seller meet and speak with clients by and by. Web is the cutting edge methods for showcasing and ad. The costing of the vehicle is issue at present development. In any case, it could be comprehended with assistance of government strategy and the company’s markdown. As the innovation improves the vehicles will be less expensive and can be moderate by lower salary section. Chapter by chapter list TopicPage No. 1. Introduction4 2. Crucial 3. Circumstance Analysis4 3. 1. Inward environment4 3. 1. 1. Products4 3. 1. 2. Money related and non-budgetary situation5 3. 1. 3. Channels5 3. 2. Outside Environment6 3. 2. 1. Markets6. 3. 2. 2. Serious environment6 3. 2. 3. Financial environment7 3. 2. 4. Segment environment7 3. 2. 5. Social and social environment7 3. 2. 6. Political and lawful environment7 3. 2. 7. Innovative environment8 3. 3. SWOT analysis8 3. 4. Basic issues9 4. Showcasing Objectives10 5. Promoting Strategies10 5. 1. Target markets10 5. 2. Item strategies11 5. 3. Evaluating strategies11 5. 4. Advancement strategies11 5. 5. Conveyance strategies12 6. Proposals for change12 7. Execution plan13 8. References A. Appendices14 14 1. Presentation: Toyota Motor Corporation is Japanese organization and one of the world’s biggest automaker. Toyota has made ways of thinking and strategies which are presently executed usually in each association on the planet which is called as the Toyota-style the executives and assembling procedure. Toyota is notable for planning and assembling of ideas and future vehicles. Toyota was the primary organization to fabricate amazing and top notch mixture vehicle in the year 1997 (Chambers, 2008). Toyota utilized mix of non-renewable energy source and power for power and made its notable vehicle called ‘Prius’, which picked up notoriety everywhere throughout the world inside brief timeframe. Toyota propelled half breed Prius in Australia in 2001. We will talk about the promoting plan of Prius in Australian market and upheaval it would make in car showcase. 2. Statement of purpose: Toyota’s mission is to convey exceptional car item and to offer support to their clients. It likewise points in advancing our locale, accomplices, and condition. Toyota’s four fundamental beliefs are client primary goal, regard for the individuals, global center, persistent improvement and advancement . 3. Circumstance Analysis: It is the examination of the huge measure of data with respect to the association, item and the circumstance they are confronting (Cohen, 2005). It comprises of different natural variables and specialists call it as procedure of ecological checking. 3. 1. Inward Environment: It comprises of the circumstance inside the association and its inner working. It very well may be with respect to the item, channels, and monetary circumstance. 3. 1. 1. Item: Toyota has propelled wide scope of items in Australia which is isolated in four fragments traveler, four wheel drive and sports utility vehicles, business vehicles and Toyota hustling advancement (TRD). Prius comes in the traveler section of vehicles. It started in the year 1992; Toyota reported its arrangements to build up a vehicle with most minimal conceivable discharge. It made board of trustees called G-21, G known as worldwide and 21 is twenty-first century. In 1994 the idea vehicle named â€Å"Prius† was created. Prius is a half and half vehicle which is blend of non-renewable energy source and power. It utilized licensed Hybrid Synergy Drive framework which empowers vehicle to give a challenging mileage of 100 kilometers in 4. 4litres of fuel. 3. 1. 2. Budgetary and non-money related circumstance: Toyota has huge assembling office at Altona, and since 2004 Toyota has put 800 million in Australian assembling plant. Toyota has produced deals income of $9. 284 billion and has all out resources of $2. 478 billion as of December, 2007. All out fares for 2007 were $1. 7 billion comprehensive of parts. Toyota has 4720 workers and around 11,300 vendor representatives. It creates around 148,931 vehicles and 112,415 motors. It has local deals of 236,647 and fares of 97,688 units to 23 nations. http://www. toyota. com. au/about/key-realities . 3. 1. 3. Channels: â€Å"Distribution channels are set of associated associations engaged with the way toward making an item or administration accessible for use or utilization by the purchaser or modern user† (Kotler and Armstrong, 2004 p). Toyota is known for its â€Å"just-in-time† creation framework. It produces vehicle when there is request from clients. There is immediate system between producer of segments and Toyota, with the goal that it doesn't need to look after stock. Toyota has wide system of 211 vendors in Australia. Toyota satisfies its shoppers request by its seller arrange where roughly 11,300 workers serve. http://www. toyota. com. au/about/key-realities . 3. 2. Outside Environment: The company’s full scale condition, presently known as outer variables are wild powers that the organization must watch and furthermore react to (Kotler and Armstrong, 19871). Fig. 1. (Source: Kotler, et. al [2006], pg: 169) 3. 2. 1. Markets: â€Å"A advertise is the arrangement of real and expected purchasers of a product† (Kotler and Armstrong, 2004 pg7). The possible purchasers of half and half vehicle are from higher pay gathering and they remain in metropolitan urban areas. Cross breed vehicle market can be created in created nations and propelled urban communities. Half breed vehicle proprietors are taught and have worry towards natural elements. Half breed vehicle proprietors are hardly any years more seasoned than normal vehicle purchasers . 3. 2. 2. Serious condition: Toyota was the first create mixture traveler vehicle called Prius. The greatest contender of Toyota is Honda. Honda has its half and half model Insight which presents rivalry to Prius. As of late passage has likewise propelled half and half form of its famous SUV Escape. Ethanol mixed fuel vehicle likewise present rivalry to cross breed vehicles, as they have low emanation and great mileage. Additionally non-half and half vehicles are very little exorbitant when contrasted with mixture vehicles. 3. 2. 3. Monetary condition: â€Å"Factors that influence purchaser purchasing force and spending patterns† (Kotler and Armstrong, 2004 p71). Thinking about the positive side, numerous organizations gives unique offers and motivators to energize buying of half breed vehicle. There are likewise Government refunds to empower purchasing of cross breed vehicles. Considering the negative side client needs to pay around five to 7,000 dollars more for half and half vehicle against non-cross breed vehicles. The battery and electric engine substitution are exorbitant parts. Fixes and support offices are restricted to vendors as it were. 3. 2. 4. Segment condition: Demographic condition is a lot important to the advertisers. As demography include individuals and the individuals make the market for any item. The private market is a significant market, where the buyer is either male or female and in the age gathering of 30 to 50 years of age. The purchasers are from affluent class, they are taught, all around educated and they are from AB financial portion. Subsequently the customer can be in calling like authoritative, or higher administrative or expert occupation who are prepared to buy ecological well disposed vehicle and furthermore pay more for its excellent highlights. 3. 2. 5. Social and social condition This condition speaks with the impact of religion, design, populace patterns; social issues like uniformity and social developments, for example, environmentalism (Dann, 2004). The clients are from higher pay gathering. Clients have more significant level of training, who is worried about natural emergencies. Prius centers around the clients with age bunch barely any years more seasoned than the normal vehicle purchasers, and for the most part ladies favor for this vehicle. It is favored by clients who travel less miles and prepared to pay more for their vehicle. 3. 2. 6. Political and legitimate condition Australia is very open towards outside firms to put resources into nation. Government pull in remote venture by giving different motivators. Australia is politically steady nation and has law based government. So there are less hazard for change of strategy, increment of obligation, blocking company’s property and cash and takeover of company’s property. Government administration is additionally significant factor which help organizations with great market data, productive custom taking care of (Kotler and Armstrong, 2004). 3. 2. 7. Innovative condition Toyota was first organization to effectively dispatch a half breed business vehicle. Significant level of innovative work and after a long analysis Toyota propelled Prius in late 1997. It has created protected half and half framework called Hybrid Synergy Drive. It gives a mix of electric force and petroleum derivative

According to Nietzsche, what did good and bad originally man in early Essay

As indicated by Nietzsche, what did great and terrible initially man in early brave Western culture Who (as indicated by Nietzsche) re-esteemed this unique importance and transformed it into great and abhorrence What - Essay Example That is, ‘good’ was connected with the predominant, special and honorable, while ‘bad’ was connected with the normal low and common laborers (Guay, 96). In any case, the posterity of the low class began hating being substandard; they began hating being ‘bad.’ Their scorn towards the privileged prompted a â€Å"radical changing of their standards. Which means ‘good’ and ‘bad’ began to switch in significance with the goal that now ‘good’ characterized the normal, poor low, and second rate, while ‘bad’ now was for the incredible, rich, favored and unrivaled. Thusly, the denied, wiped out, powerless and poor got temperate, while the prevalent, respectable and well off got evil (Guay, 96). This change of qualities is likely when the scorn of the lesser classes for the amazing ends up being immense to the point that they get reparation just in envisioning or building a different good framework. It is this structure of a differentiating moral framework that is alluded by Nietzsche as the slave ethical quality. Along these lines, with the goal that the weak can have a superior sentiment of the conditions that they are in, they assemble a profound quality for themselves, which is a slave ethical quality, where the lesser are ‘good’ while the prevailing are ‘evil.’ Nietzsche communicates his disappointment with the therapists who have endeavored to give the beginning of profound quality. They state that they are students of history of ethical quality; anyway they don't have a verifiable soul. Their speculations recommend that initially people gain from philanthropy activities of others would hail the activities and allude to them as ‘good.’ That implies, what was at first ‘good’ and helpful were taken as very much the same. With time, the genealogists propose, that the first affiliation be overlooked, and the propensity for alluding to charitableness activities ‘good’ came about to the resolution that they were by one way or another great of and in themselves (Guay, 97). Nietzsche doesn't concur with this record. He

How To Write A Term Paper Wiseessays.com

How To Write A Term Paper Wiseessays.comWriting a term paper should be simple for you if you follow the advice of How To Write A Term Paper Wiseessays.com. This is a website that can provide you with all the information you need to write your term paper. Here are some of the things they offer.You can download free software that will help you write your term paper by automatically marking each page. It also includes the four points that make up your thesis statement. When you find a term paper that seems too challenging, these free software programs can help you modify it.There is also plenty of free information on how to write a term paper and how to give a good introduction. They offer tips on writing an argument and how to write an argument in a way that is easy to read. They have tips on topics like proofreading and editing. This will help you to write a term paper that is not only easy to read but that also reads well.The How To Write A Term Paper Wiseessays.com site has informat ion on essay topics as well as tips on writing a term paper. This is an essential tool for any student who wants to improve their writing skills. It can help you organize your thoughts. It will help you understand the real purpose of your term paper.They have even given you advice on how to write an outline. They will also show you how to make your outline strong enough to support your thesis statement. It is your job to write your paper and How To Write A Term Paper Wiseessays.com will make sure you do not make any mistakes while doing so.It is best to give your assignment to someone who can look over your paper before you submit it for grading. However, it is always best to use someone who is familiar with research and who has experience in writing. How To Write A Term Paper Wiseessays.com can get you some recommendations for other tutors or instructors that you can contact.If you want to know how to write a term paper, it is best to look online. You can visit a site like How To W rite A Term Paper Wiseessays.com and get all the guidance you need. You will not be disappointed in what they have to offer.Why not look at How To Write A Term Paper Wiseessays.com to see what they have to offer. Their site has information that can help you be better at your assignments.

Jhumpa Lahiris Interpreter of Maladies Summary of This...

SUMMARY When moving into a new house, newlyweds Twinkle and Sanjeev find Christian icons everywhere. The first is a porcelain effigy of Jesus found next to a bottle of malt vinegar left in the kitchen by the previous owners. Sanjeev tells his wife to throw both away, reminding her that they are not Christian. He feels that he has had to remind Twinkle of the obvious several times when moving in. But Twinkle is attached to the figurine and places it on the mantle – which Sanjeev notices needs dusting. Over the course of the week, Twinkle finds more items and places each on the mantle. Sanjeev doesn’t understand why his wife is so charmed by the snow globes, statuettes and 3D postcards. By the end of the week, Twinkle grows dismayed that†¦show more content†¦He thinks of sweeping the figurines off of the mantle and into the trash in silence. Sanjeev finds Twinkle’s discarded shoes and places them in the doorway of their master bedroom. For the first time since they married, the shoes create a pang of anticipation in Sanjeev. He thinks of Twinkle slipping her soles into the shoes, touching up her lipstick and rushing to hand out their guests’ coats at the end of the night. It reminds him of the anticipation he would feel before one of their long talks when she was still living in California. Twinkle’s voice rings out. The party has found an enormous silver bust of Jesus in the attic. She asks if they can put it on the mantle, just for the night. Sanjeev hates it, especially because she loves it so much, and he knows it will never find a home in her study as she promises. He knows she will have to explain to their guests to come, in their many years together. She rejoins the party and he follows. ANALYSIS This Blessed House is another exploration of love and marriage and the effects of communication. Sanjeev and Twinkle are newlyweds who have known each other for only a short time. Though their marriage is not an arranged one in the traditional sense, they are matched by their parents and wed after only a brief, long-distance courtship. It is this long-distance aspect to their relationship that both helps and hurts the marriage. Twinkle and Sanjeev do not

State Of The Essay - Original Writing - 1293 Words

State of the Essay The thing about these essays is that the problems I encounter with them are twofold. It’s like that scene in Jurassic Park where they realize that they have all the problems of a major zoo and a major amusement park. First, I have to worry about the time managment piece. When students wait until the last minute to do the work it’s generally not very good or it’s incomplete or both...probably both. That is a self-discipline issue that is completely removed from what I’m actually trained to teach my students. My hands are tied when I’m confronted with this. The second problem is the problem that I actually enjoy dealing with; writing. This problem is multifaceted and fascinating. Working together at the task of becoming better writers is actually fun. I’ve seen it become fun for other people. It’s not just me. As I stated, the writing problem is multi-faceted but those facets generally reside in one of three categories: content, form, and technicality. The content of a 110 student’s paper includes the personal narrative, the universal, and the academic. I’ve tried to explain the prompt a dozen different ways , but the one that has the best track record is this one: â€Å"Think of a moment where you had an epiphany about life and what it meant to live it...what it meant to be you and why it meant that...something you learned about yourself that may benefit others in the telling.† It sounds pretty good, but it’s still inadequate. It still elicitsShow MoreRelatedHow Should Mark A Book?1464 Words   |  6 PagesBook† by Mortimer Adler is an essay about how one should mark a book in order to actively engage in the act of reading. The essay describes the benefits of writing in books and how writing in books benefits the reader. Many interesting points are argued in this essay about why one should mark a book; however, some of the points mentioned are not entirely true. 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Essay Platos Apology of Socrates and Crito - 1326 Words

Socrates Sides With? nbsp;nbsp;nbsp;nbsp;nbsp;Through my reading of Platos Apology of Socrates and Crito, I have been able to see how Socrates makes important decisions and what he primarily bases his decisions on. As a individual person we have individual morals which lead us to our own moral or immoral decisions. Sometimes are own morals or beliefs might oppose the views of the state or the enforced law that clams to find justice. In this case we rely on our own beliefs that may be through passed down morals or through ones belief in a higher power to find justice. In my view I feel that Socrates respects the states law and ability to find justice but is willing to question it when his own morals or views on justice conflict†¦show more content†¦So she goes against the state because she feels her morals will be the right thing to do. Antigone says to Ismene her sister, And now you can prove what you are: A true sister, or a traitor to your family.;(Antigone 190) From this one can see that Anti gone feels that family comes before the state and since it has not she will go against the state and do what she feels is right. nbsp;nbsp;nbsp;nbsp;nbsp;The question at hand is on what side would Socrates stand on, Creons or Antigones. I feel that Socrates has great respect for the state but is definitely not afraid to question officials to try and find Justice. He shows this attribute when he fights for his life in the Apology of Socrates. Prove of this is shown in the Apology when the Athenians other a deal to Socrates. They say they will let Socrates go as long as he promises to never to inquiry others and to stop philosophizing. They add that if they catch him continuing his practice that they will put him to death. Socrates responds, Athenians, I respect and I love you, but Ill obey the god rather than you.;(Apology of Socrates 21) Through this one can see that he does respect the state but there are just things that the state rules on that he can not justify so he goes against them and does what he feels is right. nbsp;nbsp;nbsp;nbsp;nbsp;Through that one excerpt I find it to be clear that Socrates would stand by Antigone and her actions. Antigone says, Your edict, King was strong, But allShow MoreRelatedThe Presentation of Socrates Arguements in Plato’s Apology and Crito792 Words   |  4 PagesIn both Plato’s Apology and Crito, Plato presents Socrates arguments clearly and precisely. Socrates is wise man with a different perspective on life, which presents us with a mass of contradictions. Socrates is an expressive man, yet he never recorded any works. He is ignorant, but wrongfully convicted who is willing to fight his unjust execution. Behind these dilemmas is an opposition not often explored. 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Impact of Global Environment Marketing Strategy of MacDonald’s

Question: Discuss about the Impact of Global Environment and International Marketing Strategy of MacDonalds. Answer: Introduction Rapid technological advancement and globalisation has reduced the barriers of global business and there are number of multinational organisations that have focused on developing a strong global strategy which would help them to operate in the global market effectively. When these organisations thought about global business, internationalmarketing strategy came into the picture. With further international expansion organisations understood that doing business globally is a tad different from operating in the local environment. It was realised that in order to develop a strong business strategy it is important to understand the global environment and accordingly strategising the business plans effectively which would help to make sure business expansion is possible and fruitful. Due to technological growth the global trade rate has increased rapidly which makes it essential for the organisations to come up a strong strategy which would help to analyse the global environment and then de velop an internationalmarketing strategy. One of the key challenges that international marketers face nowadays is to understand the global market and decide to use the best possible market entry approach for the respective organisation. MacDonalds is one of the leading retail food chain organisations which have been effective in understanding the global environment effectively (Feenstra, 2015). The present study will discuss these aspects of the impact of global environment on the development of international marketing strategy and market entry approach. The present study will also entail the discussion of adapting to international marketing mix to provide effective global and local services Impact of global environment on International marketing strategy and market entry Globalisation one of the vague and highly rated term of the century has apparently allowed business organisations opportunities to expand their business all across the globe. However, when a company is expanding its business in other regions it should develop the marketing strategy based on the needs and wants of its clientele which is extremely important. The advantage of internationalism is evident in the contemporary market as numbers of organisations have successfully expanded into number of regions all across the globe helping them to bring genuine profit in the market. Even though apparently it might seem that internationalism is easier and effective but it is important to mention that the global environment imposes number of issues which have to be eliminated in order to develop a strong international marketing strategy as well as select an effective market entry approach. The global marketing environment is a set of controllable and uncontrollable market environment which has to be analysed by the organisations effectively while developing international marketing strategy of an organisation (Verhoef Leeflang, 2009). MacDonalds which is one of the leading food retail organisations in the world presently is considered as the success story of international expansion but it is important to understand how MacDonalds was able to make their international marketing strategy a benchmark for many companies opting to expand the business in the international market. MacDonalds faced number issues while expanding in the global environment. The Global macro environment is one of the biggest threats to organisations operating in the global market. The external environment poses a number of issues while the organisation focuses on expanding in different international markets. The main issue that MacDonalds had to face was the social issue. When a western organisation expands its business in the Asian Sub-Continent or Middle East or in certain European and African nation it becomes extremely important for the organisation to make sure it understands the culture of the organisation effectively (Paliwoda Thomas, 2013). It could be said that Internationalisation has its own profits as well as challenges and hence it is important to make sure to understand the global market where the business is expanding. The companies like MacDonalds allocate huge amount of money on their international marketing strategy which usually adapting to incorporate emergent trends in the market and hence for that understanding the issue of cross cultural communication also becomes important. Cross cultural communication definitely improves the understanding of the market and also helps to communicate effectively, apart from that it can also help the company to realise how to market their products in the market. Apart from the global social environment, the political environment of the market largely contributes to developing marketing strategy (Ghauri Cateora, 2010). The operation of the international organisations like UNO, World Bank, WTO et cetera. The role of WTO has become extremely important to reduce barriers in the market and hence technological improvement made in the respective market also allows developing the international marketing strategy. The global environment will put significant barriers like social issues which would have to be managed effectively. It is important to mention that marketing efforts should not only look into social issues but also it should take into account the technological advancements for instance keeping up with the consumers through social media and online market which MacDonalds have been able to do with its global database and server. Global environment is too much hyped with the concept of CSR and environmental awareness and it is important for the organisations to make sure the marketing efforts put have no harm on the environment and rather contribute to Corporate Social Responsibility. Governments ap proach towards international trade also impacts the international marketing strategy as more the government becomes friendly better the international marketing strategy becomes for the organisation (Griffin Pustay, 2012). The global marketing environment seems to impact the market entry approach of the organisation. It is important to mention that economical and political environment of the region largely impacts on the decision making regarding market entry. It could be said that if the economic position of the region is stable and if it is easily accessible then organisations could decide a way of entering the market. However, decision might change if there is excessive political turmoil and the government imposes higher tax and price of raw materials are high then the market entry process would change (Meissner, 2012). Hence it is important to mention that change in the global political and social issues will affect the market entry procedure of the organisation. For instance MacDonalds operate though number of franchisees in the Indian market as well as in Licensing as and even through direct exporting as the Indian market is suitable for foreign trade due to the active presence of WTO and ASEAN a s they regulate the business environment effectively. In Mexico MacDonalds have direct export as it is easier for the organisation to get resources and manufacture products, it also operates through joint ventures in market and buying companies in Africa and European Union effectively (Papadopoulos Heslop, 2014). Adapting International Marketing Mix The term Glocalisation is an amalgamation of the words local and global. It mainly indicates the adaptation of both the approaches combined to deliver services in a market. A firm should focus on understanding the consumer base of the market as well as the society and culture in order to adapt to the marketing mix. Glocalisation is the fusion between the present practices of an organisation that might encounter cultural issues but accordingly maneuvering them with innovative products which could help the organisation to operate in the market. The adaption of marketing mix will only happen when an organisation is able to sell the same products in different markets and become a household name even in the foreign market. The marketing mix of MacDonalds is not changed much is kind of adapted to the environment. The adaption of the marketing mix is done based on the global environment. For instance MacDonalds adapted to the Indian and Chinese market and had to change its operations to a l arge extent Czinkota Ronkainen, 2013). The society and culture of the international market stands to be important for companies like MacDonalds to realise its impact is huge and it can largely affect the business. For instance the Indian market Beef is not eaten due to the social and cultural differences as in India Cow is considered holy and hence selling beef would be a real issue and business could be affected and hence MacDonalds doesnt sell beef. Similarly it doesnt sell pork burgers in India whereas in other countries like China, Thailand, and Hong Kong all have Pork in their Menu in MacDonalds. The company has realised the importance of social issues while operating in these countries. Similarly while operating in the Middle East the organisation had to keep in mind about the meat product it sells has to be halal or else it will face criticisms from its Muslim consumers. The organisation had to change its outlets and designs in order to adapt to the Asian market. The marketing strategy was more or less standardised but in order to create that nationalist approach the organisation focuses on involving local and national celebrities which makes the company look like a domestic organisation. Hence to conclude it could be said that organisations will have to assess the global environment and assess the similarities and dissimilarities of the market to adapt or standardise it accordingly (Terpstra et al., 2012). Conclusion It is important for the organisations to assess the global environment and the key factors like the social, political, and economic factors effectively to make sure they are able to develop a strong international marketing strategy and are also able penetrate the market with a strong market entry approach. Adapting the marketing is tough and hence it is important for an organisation to analyse the market environment before applying adaptation or standardised marketing mix. It could be said that in the present case MacDonalds adapted to the Asian market. The present study has discussed the key aspects of international marketing which has helped to cover up the objectives of the study. References Buckley, P.J. and Casson, M., 2010. Analysing Foreign Market Entry Strategies: Extending the Internalisation Approach. InThe Multinational Enterprise Revisited(pp. 177-204). Palgrave Macmillan UK. Couturier, J. and Sola, D., 2010. International market entry decisions: the role of local market factors.Journal of General Management,35(4). Czinkota, M. R., Ronkainen, I. A. (2013).International marketing. Cengage Learning. Feenstra, R. C. (2015).Advanced international trade: theory and evidence. Princeton university press. Ghauri, P. N., Cateora, P. R. (2010).International marketing(pp. 15-16). McGraw-Hill Higher Education. Griffin, R. W., Pustay, M. W. (2012).International business. Pearson Higher Ed. Meissner, H. G. (2012).Strategic international marketing. Springer Science Business Media. Paliwoda, S., Thomas, M. (2013).International marketing. Routledge. Papadopoulos, N., Heslop, L. A. (2014).Product-country images: Impact and role in international marketing. Routledge. Sousa, C. M., Filipe Lages, L. (2011). The PD scale: a measure of psychic distance and its impact on international marketing strategy.International Marketing Review,28(2), 201-222. Terpstra, V., Foley, J., Sarathy, R. (2012).International marketing. Naper Press. Verhoef, P. C., Leeflang, P. S. (2009). Understanding the marketing department's influence within the firm.Journal of marketing,73(2), 14-37.

Integrating Care And Justice Moral Development Essays - Morality

Integrating Care and Justice: Moral Development Matchmaker.com: Sign up now for a free trial. Date Smarter! Integrating Care and Justice: Moral Development Part One: The criticisms of Kohlberg's moral development stages seem to center around three major points, his research methods, the "regression" of stage four, and finally his goals. The first criticism that I would like to address is that of his research methods. Kohlberg is often criticized for not only his subject selection, but also the methods by which he tries to extricate data from those subjects. His initial study consisted of school boys from a private institution in Chicago. The problem with this is fairly obvious, that this does not represent a significant portion of the population to allow for generalized conclusions. In other words, how can we test some boys from Chicago and ascertain that this is how all people develop worldwide? I believe that the answer to this criticism comes from the theory that it relates to. Kohlberg's moral development schema is highly dependent upon the idea that there are fundamental truths that cannot be dismissed. These ideas are "in the ether", wound into the very fabric that constructs human nature. Granted, his descriptions of the various stages also seem very dependent upon the surroundings and social institutions that an individual would be subjected to. Yet these institutions would be have to be built upon people, all of whom would share these ideological truths. It seems fairly obvious that all people have undeniable needs, survival and some group membership. Kohlberg's stages are merely methods by which one could fulfill these needs. For instance, Spartan societies were adamant about maintaining the purity and strength of the civilization. Citizens saw no wrong in exposing a sick or lame baby to the elements so that it might die. Surely an act of cruelty today, but in that society, a necessary evil The prosperity and wealth of the whole was of greater importance than that of the individual. In addition to these justifications, additional research substantiated Kohlberg's claims. Different subjects were tested, from all ages and regions, and the same conclusions were drawn from the data. Assuming that these conclusions are correct, and the data leads to the same interpretation, is there any other possibility? This argument seems most impressive, especially considering the differences between people that are evident in everyday life. Similarities on such an abstract level must be supportive of Kohlberg's claims. Another criticism of Kohlberg assumes that his subjects are biased, but proposes that his methods are even worse. To get the perspective of another person, he confronts them with seemingly impossible, unrealistic, and confrontational dilemmas. I, myself, had trouble with the Heinz dilemma because of my inability to believe that it was something that could take place in the real world. Even more so, the situation was something that was very foreign, and very hard to relate to. Anyone who has contemplated something very life changing, like a death in the family, then experienced it, understands how different it is to actually be faced with the dilemma. When theorizing, it is hard to maintain the intimate connection needed to truly react to a moral dilemma. My defense of this situation comes from a lack of a suitable alternative. True moral dilemmas are not only rare, but extremely hard to document. When faced with a situation that demands not only one's complete attention, but emotional vigor, it is really hard to find time to document or discuss feelings (let alone the motivation to do so!). For example, looking at the Heinz dilemma, it would be very hard to explain why one was chasing a man around while he tried to find a cure for his dying wife. An even less enticing alternative would be trying to sit him down and discuss how he was feeling. So, the only proper and effective way to get a response is to propose a hypothetical situation, and document replies. It may not elicit the pure data that one desires, but according to the Heisenberg principle, it is impossible to measure anything without influencing it. Some research methods indicate that it is more important to follow one's thoughts through the reasoning process, rather than just asking for possible solutions. However, I have to believe, and justify from personal experience, that people have incredibly low attention spans. Asking someone to explain how they think through a decision is almost as likely to yield useful data as asking them to volunteer their PIN numbers. It seems as though people are able not only to be influenced, but to influence themselves into making different decisions. This can

Virtual Reality Essays - Virtual Reality, Humancomputer Interaction

Virtual Reality Essays - Virtual Reality, Humancomputer Interaction Virtual Reality Virtual Reality - What it is and How it Works Imagine being able to point into the sky and fly. Or perhaps walk through space and connect molecules together. These are some of the dreams that have come with the invention of virtual reality. With the introduction of computers, numerous applications have been enhanced or created. The newest technology that is being tapped is that of artificial reality, or virtual reality (VR). When Morton Heilig first got a patent for his Sensorama Simulator in 1962, he had no idea that 30 years later people would still be trying to simulate reality and that they would be doing it so effectively. Jaron Lanier first coined the phrase virtual reality around 1989, and it has stuck ever since. Unfortunately, this catchy name has caused people to dream up incredible uses for this technology including using it as a sort of drug. This became evident when, among other people, Timothy Leary became interested in VR. This has also worried some of the researchers who are trying to create very real application s for medical, space, physical, chemical, and entertainment uses among other things. In order to create this alternate reality, however, you need to find ways to create the illusion of reality with a piece of machinery known as the computer. This is done with several computer-user interfaces used to simulate the senses. Among these, are stereoscopic glasses to make the simulated world look real, a 3D auditory display to give depth to sound, sensor lined gloves to simulate tactile feedback, and head-trackers to follow the orientation of the head. Since the technology is fairly young, these interfaces have not been perfected, making for a somewhat cartoonish simulated reality. Stereoscopic vision is probably the most important feature of VR because in real life, people rely mainly on vision to get places and do things. The eyes are approximately 6.5 centimeters apart, and allow you to have a full-colour, three-dimensional view of the world. Stereoscopy, in itself, is not a very new id ea, but the new twist is trying to generate completely new images in real- time. In 1933, Sir Charles Wheatstone invented the first stereoscope with the same basic principle being used in today's head-mounted displays. Presenting different views to each eye gives the illusion of three dimensions. The glasses that are used today work by using what is called an electronic shutter. The lenses of the glasses interleave the left-eye and right-eye views every thirtieth of a second. The shutters selectively block and admit views of the screen in sync with the interleaving, allowing the proper views to go into each eye. The problem with this method though is that you have to wear special glasses. Most VR researchers use complicated headsets, but it is possible to create stereoscopic three-dimensional images without them. One such way is through the use of lenticular lenses. These lenses, known since Herman Ives experimented with them in 1930, allow one to take two images, cut them into thin vertical slices and interleave them in precise order (also called multiplexing) and put cylinder shaped lenses in front of them so that when you look into them directly, the images correspond with each eye. This illusion of depth is based on what is called binocular parallax. Another problem that is solved is that which occurs when one turns their head. Nearby objects appear to move more than distant objects. This is called motion parallax. Lenticular screens can show users the proper stereo images when moving their heads well when a head- motion sensor is used to adjust the effect. Sound is another important part of daily life, and thus must be simulated well in order to create artificial reality. Many scientists including Dr. Elizabeth Wenzel, a researcher at NASA, are convinced the 3D audio will be useful for scientific visualization and space applications in the ways the 3D video is somewhat limited. She has come up with an interesting use for virtual sound that would allow an astronaut to hear the state of their oxygen, or have an acoustical beacon that directs one to a trouble spot on a satellite. The Convolvotron is one such device that simulates the

Report Essay Example | Topics and Well Written Essays - 1500 words - 17

Report - Essay Example The time in our possession was limited since we had to research on the various aspects of the course. It is from these discussions that my knowledge of the essentials of time management and the vital role team work plays in solving problems was enhanced. Together with my colleagues, we assigned ourselves various roles and laid down a specific time interval for completion of various individual tasks at hand. The first task was to identifying the various professional careers available for computer science graduates. My group came up with the following careers (Burns, 2002, p23), and it was my responsibility to identify them. My contribution regarding this issue was good, and this opened my eyes to know the level of confidence in my possession. My next presentation will be by use of power-point to emphasize strongly my points and it involved addressing issues and skills that employers look for in graduates of computer science. We identified the following skills, My contribution in this task was awesome since my main role was supervisory. Under my leadership, my group came up with various skills employers look for. This was a more significant contribution as compared to my previous contribution. From this task, skills under my possession were identified and thereafter, giving them a score from 1 to 5. I met the requirements of the session and acquired skills in time management and communication. There was an improvement on my team work skills since working with my colleagues was beneficial to me. The discussions with my group enabled me to identify indicators of poor communication skills and thereafter learn on ways of improving on them. Indicators of poor communication skills are numerous (Samova et al, 2010, p28), and the following were identified, Later on, we came up with ways on how to market ourselves to prospective employers and develop Curriculum Vitae that effectively sells our stronger points. We learned that most employers, while reviewing their

Crime 3396 Assignment Example | Topics and Well Written Essays - 250 words

Crime 3396 - Assignment Example People are becoming vigilant in protecting themselves against the adversities of e-crime. The first thing is to educate them about the basic requirements of online safety. Second, I will advice them to set up basic protection against malicious software such as viruses and spyware in their computers. If they use computers for transactions, I will help them to install security features to ensure safety of their transactions and information. The consequences of e-crime include financial losses, computer destructions, business interruptions, theft of valuable and confidential data, and exposing children to objectionable sites such as pornography. The e-crime units investigate and provide legal and prosecutorial support for technology-based crimes. The units also develops and implement training programs for judges, law enforcement officers, the public and prosecutors on the necessity of strong information security and being aware of rising e-crimes. Yes, I studied extensively about e-crime during my undergraduate degree. I would suggest that curriculum developers to consider developing computer-based courses that particularly expose children to aspects of e-crime across all academic

Graham Greene’s four fundamental requirements Essay Example for Free

Graham Greene’s four fundamental requirements Essay Westerhoff narrates about Graham Greene’s four fundamental requirements for leading a spiritual life. (1) willingness to embrace suffering of world while enduring one’s own (2) a life of solitude and silence (3) introspection of deep restlessness within spirit (4) to see the image of God (Christ) within the community of faith. (John. H. Westerhoff 1994, 30) To preach or to teach, expertise level of human knowledge and understanding is required in order to communicate verbally without hurting others. There were no instances in Bible where Jesus hurted disciples or followers. Jesus was above solutions and problems and that is why offered a formulae by saying â€Å"Take my yoke† which means accepting one’s own suffering along with world’s suffering. â€Å"My burden is light† (St. Matt. 11:29) which includes a fact that Jesus carries the burden along with those who are practicing Jesus teachings. Spiritual life with God can be compared with a grape wine climber as Jesus said â€Å" I am the true vine† (St. John 15:1) â€Å"Abide in me and I in you† (St. John 15:4) . A constant communication with God or clinging to the word of God leads to spiritual formation. â€Å"If ye abide in me, and my words abide in you, ye shall ask what ye will, and it shall be done unto you†. (St. John15:7). Communication with God through prayer is explained by Urban Holmes in the book â€Å"A History of Spirituality†(John H. Westerhoff 1994, 53) wherein knowing God in two different methods. (1) Kataphatic means knowing God indirectly in which relationship with God is mediated (2) apophatic means, knowing God directly and where there is no mediation. Speculative-kataphatic encourages rationalism. Further this school of prayer is based on imaginary senses and even includes writing of conversations with God, while affective-kataphatic encourages pietism which is more charismatic and includes all the bodily expressions and senses in complete contact with God (e. g. clapping, moving body, shouting etc). ,. Speculative-apophatic leads to encratism while affective-apophatic leads to quietism. The four symbols of four categories are : speculative-kataphatic = â€Å"S†, speculative-apophatic = â€Å"T†, affective-kataphatic = â€Å"F†, affective-kataphatic = â€Å"N†. These categories offered by Jung are applicable in prayer and devotion according to the personal preferences. Schools of spirituality can only be applied as an aid for spiritual growth. Prayer purifies souls, castes away unhealthy minds and thoughts and brings closer to God who is an embodiment of love. (St. John 3:16) (I Corinthians 13). God also said â€Å"Seek ye first the kingdom of God, and all these things shall be added unto you†. Seeking God amidst of daily lives and chores. Karl Rahner, the Jesuit priest-theologian, in a letter to God, discusses about tiring hours of activities in a day and how the time is not allocated to God and lays emphasis on how important it is to be in relation with God. Further states that for the entire mankind seeking God’s guidance and support amidst of daily life, is another way of practicing God’s presence. Conclusion Prayer is the only means and a wonderful gift of God to be in constant relation with God. Prayer is a strong weapon that has been used by several preachers in the past such as King Martin Luther, D.L. Moody, John Wesley, David Livingstone and several holy and pious preachers. The present international evangelists and Bible preachers include Dr. Billy Graham (BGEA)and Charles Stanley (In Touch Ministries) who believe concretely in the power of prayer. The preachers who dedicate hours of prayer to God, receive visionary experiences, divine power to deliver gospel of God. Preachers have to maintain a dual relation, one with God and second with those who are receiving the gospel/word of God.

Competitive Analysis - Car Wash Industry Essay -- Business Analysis

Introduction The task of this assignment is to complete a competitive analysis of two of the largest competitors in the industry of chosen study. This researcher’s chosen field is the Car Wash industry. Unlike many industries, the Car Wash industry does not have dominant players or franchise names that rule across the country. Unlike other automobile related industries such as oil change (Rapid Oil Change), tires and batteries (Goodyear), and auto parts retailers (NAPA), where these types of name players may have thousands of locations throughout the country, there are no big name players in the Car Wash industry. Although there are companies that own and operate multiple car wash facilities, most of these multi-location owners operate multiple locations throughout a metropolitan or regional area and their overall location totals are nominal. Since there is a lack of dominant competitors to analyze, this researcher will focus on an analysis between the two main categories of car wash ownership: full service vs. unattended operations. Industry Overview and Description The Car Wash industry began to start and grow across the U.S. after the conclusion of World War II. America’s economic rebirth and prosperity created a boom in the housing and automobile industry. What began as a business to satisfy Americans’ love of the automobile has grown over the past several decades into an international industry. From washing one’s car in the driveway with a water hose and bucket of soapy water, to the do-it-yourself, unattended coin operated high-pressure wand locations, to today’s professional car washing businesses which feature complex automatic equipment and technological systems to wash cars more safely and effectively than ... ...ion wash bays are a huge competitive risk as these gas retailers usually offer discounted car washes with the purchase of gasoline. For the full-service wash model, they too have to be in tune with cheaper and less service options as in challenging economies, their services become more difficult to justify for the consumer who is worried about income. Competitive rivalry, threat of substitution, and threat of new entry are the forces that the full-service model is at most risk with. Poor service reputation and lack of a strong value proposition puts this car wash model at serious risk of substitution. The treat of new entry for both business models can be significant as there are many new innovations in car wash businesses such as mobile wash stations and new and used car dealerships that are adding this business in what has been a very difficult car economy.

Business Law and Freedom of Speech

New York City has dealt with vandalism and defacement of public property caused by unauthorized graffiti for decades. In December 2005, the city banned the sale of aerosol spray-paint and broad-tipped indelible markers to persons under twenty-one and prohibited them from possessing them on public property. Within five months, five people, who were all under the age of 21, were cited for violations of the regulations.Lindsey Vincenty, who was studying visual arts, was unable to buy or carry her supplies in the city, filed a suit, along with others, in the federal district court on behalf of themselves and other young artists. They claimed that the new rules violated their right to freedom of speech. The issue is whether these regulations violate the right to freedom of speech. RULE Freedom of Speech is protected by the First Amendment which â€Å"guarantees the freedoms of religion, speech, and the press and the rights to assemble peaceably and to petition the government. Symbolic sp eech, which includes gestures, movements, articles of clothing, and other forms of expressive conduct, is given substantial protection by the courts. However, there are reasonable restrictions. Expression – oral, written, or symbolized by conduct – is subject to reasonable restrictions. The court may allow a restriction if it is content neutral. In order to be considered content neutral, the restriction must be combating a societal problem.APPLICATION. The court was asked to enjoin (to prohibit or forbid) the enforcement of the rules. Symbolic speech is protected by the courts, but there are reasonable restrictions. The city of New York banned the sale of aerosol spray paint and markers to persons under twenty-one due to the vandalism and defacement of public property. Even after the ban was in place, five people, all under the age of twenty-one, were cited for violations on these regulations, and 871 people were arrested for making graffiti.According to the rule of re asonable restrictions, the court can allow a restriction if it is content neutral. This situation can be considered content neutral based on the fact that the restriction is combating a societal problem, being vandalism and defacement of public property. With that being said, these regulations do not violate the right to freedom of speech. CONCLUSION These regulations do not violate the right to freedom of speech because there is a reasonable restriction of content neutral.

Essay about Tolstoys What Is Art - 938 Words

Leo Tolstoy compares art to speech by mentioning that art is a form of communication. The communication that Tolstoy writes about in â€Å"What Is Art?† is of two types, good and bad. According to Tolstoy, good art is what carries humanity towards perfection (Tolstoy 383). It is this movement forward in humanity that is emphasized by Tolstoy. Tolstoy informs his readers that speech is what teaches knowledge from human history, but art is what teaches the emotions of mankind’s past. As knowledge becomes obsolete in society it is replaced by new and more relevant information. Tolstoy asserts that emotions act the same way. The purpose of art is to express new and more relevant feelings to humankind. The new feelings are for the†¦show more content†¦It is when the artist begins to add nuances and harmonies to the melody that the work becomes inaccessible to the unlearned ear, thus isolating a portion of the audience. When works of art are created to express the un iversality of humankind they are more beneficial to it. As an example, this view is dissimilar to the view if Dante, who believed that the language of a work should be elevated. Tolstoy argues the more details that are given in the work the more opportunities for disconnection from its message the audience has (391). Accessibility is important for Tolstoy, but it is also important that the work be instructive and beneficial. It is in this idea of instruction that one can find similarities with Plato. Tolstoy, like Plato, does not emphasize the work of the artist, but how the work relates with the world around it. If the work is not good than it is useless. Again, what Tolstoy means by â€Å"good† is the work speaks to humankinds need for unity. It is the importance of unity, with God and one another, which supersedes all other ideas in art for Tolstoy. Again, it is emotions that unite men. Tolstoy writes: And only two kinds of feelings unite all men: first, feelings flowing from a perception of our sonship to God and of the brotherhood of man; and next, the simple feelings of common life accessible to every one without exception–such as feelings of merriment, of pity, of cheerfulness of tranquility and so forth. OnlyShow MoreRelatedLeo Tolstoy s What Is Art?992 Words   |  4 PagesLeo Tolstoy’s What is Art? (1896) is a written work about his ideas concerning the nature of art. Tolstoy’s book concerns how art can express ideas of how to act right and what it’s purpose is. According to Tolstoy art is the intentional communication of an emotion from the artist to the audience where the hope is that the audience feels the emotion felt by the artist. This definition of art varies from other philosophies. 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